The Nordstrom Anniversary Sale 2020 Is Coming!

Wow, what a throwback photo but … you guys, it’s coming! The Nordstrom Anniversary Sale is coming and can I just say that I kind of like that it’s going to be in August versus July! Since most of the items are gearing toward the Fall season, I feel like purchasing those items in August makes a little more sense, ha! I digress – this years’ sale will certainly be very different for all of us in how we shop the sale, myself included. I am usually there the first day you can shop it in store, pulling items I love and styling looks for you guys and, obviously, that will not be the case this year. However, even if you opt to shop strictly online this year, like myself [because I have no other choice, ha!], I think what we all know and love about the sale will be exactly the same! As always, I will do my very best to be as good of a resource as possible from afar. Let’s start with all of the details, shall we?


The Nordstrom Anniversary Sale is an annual sale held in the Summer that offers customers new arrivals from top brands like Free People, Madewell, Sam Edelman, Topshop, Charlotte Tilbury, alo, SPANX and more for the upcoming Fall season at massively discounted prices.


This year’s Nordstrom Anniversary Sale preview goes live for everyone TODAY, July 24th, and the sale goes live for everyone on August 19th through the 30th! Of course, if you have a Nordstrom Card, you may hold a certain title that gives you access to the sale early! Here are the dates for this years’ sale based on access level:

ICON – August 4th-18th

AMBASSADOR – August 7th-18th

INFLUENCERS – August 10th-18th

INSIDERS – August 13th-18th

If you want to shop early, you can apply for a Nordstrom Card here. To see what your access level is, login to your account and click on The Nordy Club on the left hand side.


• Have your Nordstrom Card details already saved in your account settings as your default payment.

• Save any Nordstrom Notes to use them during the Sale.

• If you’re buying considerably more than usual and you don’t think you’ll have a cart price that high again, opt to use a Personal Double Points Day!

• If something you love isn’t available online, but available for pick-up at a nearby store, remember the Curbside Pick-up option!

• Shop quick! Things sell out quickly which is why it’s so important to shop early if you can.

• Find the gaps in your wardrobe now so that you can create an easy to follow shopping list to guide you. This sale can be very overwhelming so it’s important to stay focused and buy what you NEED first.

• Use me as a resource. I will have a post up the first day of early access for Icon shoppers and I will be making my purchase that day, as well. Being that I’m in the UK, I’ll be a little slower getting try-on’s to you than in years’ past but I will do my best to be the best resource for you. If you’d like to support me and this blog, it is super simple. Just shop through the links that I share in the Nordstrom Anniversary Sale blog posts’ as well as in the app.


To shop some of these looks, you can probably find them linked in a post from last year HERE and here:

Nordstrom Anniversary Sale 2019: Early Access Picks

Nordstrom Anniversary Sale 2019: Public Access Picks and Restocks

Nordstrom Anniversary Sale 2019: Beauty Picks

Nordstrom Anniversary Sale 2019: Travel Essentials

Nordstrom Anniversary Sale 2019: Activewear Picks

How I Would Spend $500 During Nordstrom Anniversary Sale Early Access


I hope today’s post was helpful! What are you shopping for this year? What do you need from me? Happy to hear what you’d like me to do to cover the sale this year! xo.




  1. Danielle wrote:

    I am always so envious of this sale and living in the UK!


    Published 7.25.20 · Reply
  2. Kristin wrote:

    First, Id like to say that I am SO happy that you will still be covering the Nordies sale from across the pond! I always look forward to your seeing what you put together and shopping off your site! This year, I am hoping to find a new purse…perhaps a smaller one that makes going out to run errands during quarantine, a little easier. Also always love to update my denim collection…you can never have enough jeans! I’m not sure if this is possible, but it would also be great to get a few ideas for my 13 and 11 year old daughters. My 13 year old is now able to shop in the young adults/juniors department!

    Published 7.25.20 · Reply
    • AlysonHaley wrote:

      Thank you so much for this feedback! It’s so helpful! I will do my best to help in these areas! xx

      Published 7.27.20 ·
  3. J wrote:

    I cannot imagine how Nordstrom is even going to handle this sale being mostly online especially since most states have restrictions on how many folks can be in a store etc. Returns have been horrendous (lost packages, weeks upon weeks for them to credit returns) throughout Covid and there’s no extra “stress” like anniversary puts on distribution staff at this time etc. I’m sure their DC is running less folks to socially distance properly so it’ll be interesting that’s for sure!

    Published 7.27.20 · Reply
    • AlysonHaley wrote:

      It certainly will!

      Published 7.28.20 ·
  4. So many gorgeous looks!! Love the that last one with the striped shirt and those awesome boots!! 🙂

    YouTube | Blog: Geekette in High Heels | Instagram

    Published 7.31.20 · Reply